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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q93-Q98):
NEW QUESTION # 93
Which channel solution is managed by the sitemap in Interaction Studio?
Answer: D
NEW QUESTION # 94
How often are Einstein Engagement Scores updated?
Answer: D
NEW QUESTION # 95
Select features Einstein content selection, Select 2
Answer: A,B
NEW QUESTION # 96
What is true about Einstein engagement frequency (EEF). Select 3
Answer: B,C,D
Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A . EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B . The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C . Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D . It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.
NEW QUESTION # 97
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
Social Studio unifies anonymous and known identities through:
Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions are linked to the correct individual.
NEW QUESTION # 98
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